Strategy for remarkable startups.

Fundamentally, all businesses come down to vision, people, and execution. Vik Charles Consulting is a strategy, management, operations, and M&A consulting services firm dedicated to helping startups and growth-phase companies see the forest for the trees.

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Our Services

What We do

Drawing from years of experience working with startups and high growth companies, Vik Charles Consulting offers personalized and attentive client services. From advising businesses regarding scalable solutions and systems to foster long-term and sustainable growth, establishing cohesive organizational cultures, developing repeatable business processes, and preparing fundraising strategies, Vik Charles Consulting can provide varying degrees of assistance.

Strategy

• Strategic Business Planning
• Sales Strategy
• Marketing Strategy
• Fundraising Strategy

Management

• Establishing Organizational Cultures
• Team Building
• Recruitment & Assessment Practices
• Coaching/Mentoring
• Leadership Development

Operations

• Revenue Growth
• Profit Optimization
• Scalable Systems & Processes
• Negotiations & Deal Structures

Areas of Expertise

Consumer Packaged Goods (CPG)
Technology (focusing on SaaS platforms)
Experiential Entertainment
Mass Participation Events

Principal & Founder

Sheetal Aiyer

Sheetal is a dynamic business executive and attorney with a diverse background and a passion for startups and emerging business growth. He has a broad skillset across operations, strategy, management, marketing, business development, and risk mitigation. He also has in-depth experience in transactions, corporate finance and contracting functions in addition to exceptional team leadership capabilities to drive core revenue growth.

He has proven excellence driving all aspects of a business as an entrepreneur, team leader, strategist, investor, and versatile executive. 

Education & Credentials
Juris Doctor (J.D.), Emory University School of Law – Atlanta, Georgia

Bachelor of Arts (B.A.) in Government, Cum Laude, The University of Texas – Austin, Texas

Member, State Bar of Texas (2004)
State Bar of New York (2010)
Texas Super Lawyer “Rising Star,” General Litigation (2008, 2009, 2010, 2011)

Sheetal resides in Houston, TX, with his wife and son, their two Italian greyhounds, Achilles and Josephine, and their cat, O.J., who they adopted after Hurricane Harvey.

Past ACCOMPLISHMENTS

Sixpoint Brewery

As COO of Sixpoint Brewery in Brooklyn, New York, Sheetal led the organization to 26% growth in both revenue and profitability from 2015 to 2017, which resulted in a successful exit for him and the founder when the brewery was acquired by a large family office in New York in November 2018.

Tough Mudder

At Tough Mudder, Sheetal was originally hired as General Counsel to build the in-house legal team as the company went from $20M to $70M in revenue, and then successfully took on multiple executive roles focused on growing the top line, which ultimately helped the company eclipse $100M in revenue in 2015.

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