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VC successfully extended the company cash runway by six months through a 50% reduction of monthly cash burn, which led to the Board of Advisors asking Sheetal to join full-time as CEO. He then raised an additional $5M bridge round from existing investors and ultimately led the company through a restructuring process that positioned it for sale to Studio Beverage Group in September 2024.

VC Principal Sheetal Aiyer served as Chief of Staff to the CEO at Marie Veronique, efficiently managing the day-to-day operations of their business.  He helped maintain the company’s market share in the clean beauty industry during the COVID-19 pandemic by developing and implementing a 3-year company strategy, while rebuilding the executive and management teams.

As COO of Sixpoint Brewery in Brooklyn, New York, Sheetal Aiyer led the organization to 26% growth in both revenue and profitability from 2015 to 2017.  This resulted in a successful exit for him and the founder when the brewery was acquired by a large family office in New York in November 2018, facilitating the formation of a top-10 craft brewery by volume and revenue in the U.S. .

At Tough Mudder, Sheetal Aiyer was originally hired as General Counsel to build the in-house legal team as the company went from $20M to $70M in revenue, and then successfully took on multiple executive roles focused on growing the top line, which ultimately helped the company eclipse $100M in revenue in 2015.